Top 25 Makeup Products in the USA, 2025

Maybelline SuperStay Full Coverage Powder Foundation is designed for all-day wear, delivering a flawless matte finish that lasts up to 16 hours. This powder foundation provides full coverage that feels lightweight and looks natural, making it a fantastic choice for those who need the durability of a long-lasting formula. Its smooth texture blends seamlessly into the skin, while the variety of shades ensures a match for every skin tone. Ideal for busy lifestyles, it keeps your look fresh without the need for constant touch-ups.

Tarte Shape Tape Concealer has redefined the world of concealers with its full coverage and blendable formula. Infused with skin-loving ingredients, it helps to hydrate and brighten the under-eye area while seamlessly covering imperfections. Its unique applicator delivers the perfect amount of product, making it easy to achieve a flawless look. With a wide array of shades, Tarte Shape Tape is praised for its long-lasting performance and unmatched versatility.

Rare Beauty's Soft Pinch Liquid Blush is an innovative formula that delivers a buildable flush of color with just a few drops. Its lightweight and long-lasting texture ensures that it blends seamlessly into the skin, providing a natural, dewy finish. This product stands out for its diverse range of shades designed to complement various skin tones, as well as its commitment to inclusivity and self-acceptance. Rare Beauty also promotes mental health awareness, making every purchase meaningful.

Guerlain Terracotta Bronzing Powder is a timeless classic that has defined bronzing over decades. Known for its lightweight texture and natural finish, it enhances your features while delivering a sun-drenched look. The unique blend of pigments provides a radiant glow without the heavy feel. The iconic packaging makes it a sophisticated addition to any makeup collection.

BECCA Shimmering Skin Perfector Pressed Highlighter is renowned for its ultra-creamy texture and rich pigmentation, delivering a radiant and luminous glow that complements all skin tones. The finely milled formula is designed to blend seamlessly, allowing for a customizable finish from subtle to intense. Its long-lasting wear ensures you stay radiant throughout the day without the need for touch-ups. The highlighter is perfect for both everyday wear or special occasions, making it a must-have in any beauty arsenal.

The Anastasia Beverly Hills Contour Kit is revered for its high-pigment powders that deliver expert-level contouring and highlighting results. This kit features a harmonious blend of warm and cool shades, allowing for multifaceted customization to suit various skin tones and undertones. Designed for easy application and blendability, it has become a staple in the routines of makeup enthusiasts. It also comes in a sleek packaging that makes it travel-friendly.

The Laura Mercier Translucent Loose Setting Powder is a cult favorite recognized for its lightweight, silky texture that effortlessly sets makeup while controlling shine. This powder excels at providing a flawless finish with a soft-focus effect, making it perfect for all skin types. Its unique formula allows for a translucent application that doesn't alter the shade of your foundation. Additionally, its long-lasting formula ensures that your makeup stays in place throughout the day.

Charlotte Tilbury Airbrush Flawless Setting Spray is a best-in-class product that offers a refreshing mist to set makeup beautifully while providing a long-lasting matte finish. Infused with soothing ingredients, it enhances your skin's glow while ensuring makeup stays perfect all day. The lightweight formula is easily absorbed, making it a favorite for those who seek a sophisticated and polished look. Its luxurious packaging and exceptional performance have made it a market leader in the setting spray category.

IT Cosmetics Bye Bye Redness Neutralizing Correcting Cream is a game-changer for individuals struggling with redness and skin imperfections. With a rich, creamy formula that blends seamlessly, it provides excellent coverage while still feeling lightweight on the skin. Enhanced with skin-loving ingredients such as aloe and shea butter, this cream not only conceals but also nourishes the skin, making it ideal for everyday wear. Its long-lasting formulation ensures you look your best throughout the day, making this product a favorite among beauty enthusiasts.

The Dr. Jart+ Premium BB Beauty Balm SPF 45 is known for its luxurious formula that blends seamlessly with the skin to create a hydrated and radiant complexion. This BB cream provides a light yet buildable coverage while working to enhance skin's texture and elasticity. Infused with powerful ingredients, it not only covers imperfections but also treats and protects the skin. The broad-spectrum SPF 45 ensures you stay protected from sun damage, making it an excellent choice for everyday wear.

Stila Glitter & Glow Liquid Eye Shadow is renowned for its dazzling yet lightweight formula that offers a mesmerizing shimmer effect. Formulated with a unique blend of pearl and glitter, it glides on smoothly for a long-lasting finish that won't crease or fade. This product stands out with its easy applicator, allowing for precision and versatility in eye makeup looks. Perfect for both everyday wear and special occasions, it adds a touch of glamour effortlessly.

The Urban Decay 24/7 Glide-On Eye Pencil is a cult-favorite known for its rich pigmentation and long-lasting formula that resists fading and smudging throughout the day. With a smooth, creamy texture, it glides on effortlessly, making application a breeze. Available in a variety of shades and finishes, this eyeliner caters to both bold and subtle styles, ensuring versatility for all makeup lovers. Its waterproof formula adds an extra layer of reliability, confirming its status as a top-tier product in the cosmetics industry.

gal'Oréal Paris Voluminous Lash Paradise Mascara is known for its ability to amplify volume and length, giving lashes a lush and feathery appearance. The soft, wavy bristle brush ensures that every lash is coated evenly without any clumping. Its formula is infused with nourishing ingredients, making it gentle on the lashes while enhancing fullness. This mascara is perfect for achieving a beautiful yet natural look every day.

Huda Beauty #BombBrows Microshade Brow Pencil is designed for those seeking ultra-fine precision with the look of real hair. Its innovative formula combines a soft, blendable pencil with a microtip that makes achieving natural-looking brows quick and easy. The long-lasting, waterproof nature of the pencil ensures your brows stay flawless throughout the day. With a blend of shades to match diverse skintones, it stands out as an essential tool for creating the ultimate brow look.

Teddy lashes are designed to offer a natural yet voluminous appearance, perfect for everyday wear. These lashes emphasize comfort and durability, making them an ideal choice for individuals seeking both style and ease of application. Their lightweight construction ensures that they blend seamlessly with your natural lashes, providing a polished look without the heaviness of traditional false lashes. With a commitment to quality, Teddy is quickly becoming a staple in many beauty routines.

Velour Lash & Go Eyelash Adhesive is a game-changer in the lash application process, combining adhesive and eyeliner for an all-in-one solution. This unique product not only secures your lashes but also enhances your eye makeup with its rich, pigmented formula. Its easy-to-use pen applicator provides precision application without the mess, making it perfect for beginners and experts alike. Velour's commitment to high-quality materials ensures that this adhesive is gentle and irritation-free for all users.

NARS Pro-Prime Smudge Proof Eyeshadow Base is designed to keep your eyeshadow flawless and vibrant throughout the day. This lightweight formula prevents creasing and fading, allowing for long-lasting wear. Its unique blend of ingredients provides a smooth canvas that enhances the true color of eyeshadows. Whether you're creating a subtle look or a dramatic statement, this primer is essential for any eye makeup routine.

Peripera Ink the Velvet Lip Tint is distinguished by its richly pigmented formula that offers a velvety matte finish without sacrificing moisture. This innovative lip tint applies smoothly and dries down to a soft, blur-like effect that enhances lip shape and definition. With a wide range of trendy shades, it appeals to a fashion-forward audience looking for bold, statement lip colors. Users appreciate its comfortable wear and ease of application.

Pat McGrath Labs Lust: Lip Gloss is a luxurious lip product that brings a high-shine finish with an ultra-smooth application. Infused with hydrating and multi-dimensional pearls, it creates a plump and sultry look that can be layered for more intensity. The iconic shades provide a perfect touch of color that enhances natural lip tones, making them ideal for both everyday wear and special occasions. This gloss embodies the artistry that Pat McGrath is renowned for, ensuring every application feels like a masterpiece.

Charlotte Tilbury Lip Cheat Lip Liner is a cult-favorite that has gained immense popularity for its long-lasting formula and smooth application. This liner enhances the natural lip shape while providing a perfect base for lip color, preventing feathering and fading throughout the day. Available in a range of flattering shades, it complements lips of all tones and helps create a fuller look effortlessly. With its luxurious formula, it stands out in the market of lip liners by offering both versatility and comfort.

Fenty Beauty Gloss Bomb Heat Universal Lip Luminizer + Plumper combines the appeal of a glossy finish with a superior lip-plumping effect. It adapts to all skin tones, providing a universal shade that enhances natural beauty while delivering hydration. The unique formula feels lightweight and builds a healthy shine on the lips, making it an essential choice for anyone who wants fuller, glossier lips. Additionally, it reflects Rihanna's commitment to inclusive beauty, which resonates with many consumers.

ILIA Color Haze Multi-Use Pigment redefines versatility in makeup, as it can be used on both lips and cheeks for a seamless look. Its unique, buildable formula allows for customizable color intensity, making it suitable for any occasion. The product is made with organic ingredients that make application smoother while keeping your skin healthy and hydrated. ILIA stands out as a leader in clean beauty by combining high-performance makeup with skin-nurturing benefits.

The Charlotte Tilbury The Pillow Talk Lip Kit provides a complete solution for achieving the perfect nude lip look that has gained a cult following. This kit features a lip liner, lipstick, and gloss in a gorgeous soft pink shade that suits all skin tones. The luxurious formulations are designed to enhance your natural lips while providing long-lasting wear, making it an essential addition to your beauty routine. Plus, the elegant packaging is perfect for both personal use and gifting.

The Bobbi Brown Lip Brush stands out with its luxurious quality and professional-grade performance. Its finely tapered bristles allow for precise application, ensuring that every detail is meticulously executed. This brush is perfect for achieving beautifully defined lips, enhancing the overall makeup look with elegance. Its well-balanced design and high-quality materials make it an essential tool for makeup enthusiasts seeking salon-quality results.